RUSSIA20.COM

• | home |
• about |
• rss |

Yandex in Europe

Pavel as Web, Marketing, Events, Business

Фев|24|2008

The biggest Russian search engine and internet-service portal Yandex announced that it placed its networking equipment in Frankfurt at an Internet Exchange Point (DE-CIX).

DE-CIX provides direct traffic exchange between its participants. Having connected to DE-CIX in Frankfurt am Main, Yandex reduced the number of transit providers carrying its traffic to Europe and shortened the service response time for its Russian speaking users living abroad.

The company rented a dedicated channel to Frankfurt and set up its networking equipment within its Local Network program announced on December 10, 2007. According to the official information, besides Frankfurt, Moscow and Saint Petersburg, Yandex has its server equipment in Novosibirsk, Yekaterinburg and Kiev.

This is very logical and strategically right sound decision - Yandex have more 290 000 users from Germany every week and more 1,7 millions other international users.

At the same time when Microsoft “play in war” with Google and still trying to buy Yahoo, both global majors are loosing other very perspective markets and local companies go global.

Russian MSN inspite of widely announced start and expensive advertisement still have a really little amount of users, the search share of Google in Russia is still much less 30%. Yahoo is the most “active” - company still have very little level localization of their services and even did’t officially announced local www.yahoo.ru at all.

• TrackBack URI
• RSS feed for comments on this post