One Day content STRIKE on LiveJournal
Pavel as Marketing, Fun, Events
Мар|19|2008
Multilingual community of Livejournal.com - one of the leading world blog-hosting platforms, owned to Russian company SUP, decided to make one day content strike. The reason for such actions was decision of SUP to cancel an opportunity of registration new basic (advertisement free) accounts.
According to plans, the strike will take place on Friday, March 21 from midnight to midnight GMT.
The rules is simple:
“For one day, make no posts. Make no comments. Let there be NO new content added to LJ.
SUP obviously does not realize that Basic users have given something of value to them, that it is content that drives the site.
So, for one 24-hour period, from midnight GMT to midnight GMT, let’s see how many people we can get to pledge to contribute NO CONTENT.
This will create a permanent downward spike in the daily-posts statistics, a permanent reminder of the power of the user base.”
(c)Picture by Oleg Kuvaev. ” 21th March - Strike Day. Livejournal it’s WE”
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The blog of Pavel Sheynzon - independent online-marketing consultant and New media specialist. Worked in Berlin and Moscow, current time reseach social media and viral marketing.
@ : Pavel.Sheynzon at Gmail dot Com.
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2 Responses
Niki
24|Мар|2008Interesting, it seem to be the first ever made online-community strike in internet, isn’t it?
Pavel
19|Май|2008Niki, thanks. Yes, I think you are right. Really fun - we make history just now..
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