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Google announced the acquisition of the biggest Russian service contextual advertising

Pavel as Marketing, Events, Business

Июл|18|2008

Show must go on! The battle between Russian leading search engine «Yandex» and world leading SE «Google» continue. Today was announced the next step of this battle - «Google Inc.» announced the signing of an agreement with «Rambler Media» on the acquisition of «Begun» - a leading contextual advertising service in Russia - for 140 million U.S. dollars.

«Begun» is a contextual advertising service distributing ads between thousands partner sites.

The acquisition of Begun will give advertisers access to a broader network of sites to advertise on, and publishers will benefit from a wider set of adverts to run on their sites. Users will see more relevant advertising across a much wider set of websites. Google will bring its advertising expertise and experience to Begun’s network of websites.

“Google is very committed to giving Russian users, advertisers and partners the best possible service and experience,” said Mohammad Gawdat, Managing Director Emerging Markets, Google. “This agreement will result in better search results and more relevant advertising for our Russian users and publishers.”

“«Begun» - an excellent business that can fully develop their potential under the guidance of Google, - said Mark Opzumer, general director of the Holding Rambler Media. — Google has the technological and financial capacity to further develop the service «Begun» in Russia “. “This agreement will benefit the entire industry because it opens up great opportunities for cooperation - said Alexei Basov, CEO of” Begun “. — This innovative technology will integrate Google six successful experience of «Begun» to build advertising and dealer network, as well as direct sales on the Russian market “. The agreement must pass the usual procedure in such cases for decorating and harmonization of regulatory bodies, which is scheduled completion in the third quarter in 2008 “. — Said in the report Google.

It is necessary to notice that Google try to use all possibilities to increase SE and contextual advertising share on Russian market. The company already made at first - online, viral and then - wide offline billboard advertising campaigns that is “out of common principals” of SE giant who used to increase market share and make intervention on new markets without any problems.

Yandex also become much more intense - the company already became one of the top-3 biggest SE in Europe, last weeks they opened new R’n'd’ center in Silicon Valley. Besides it, the company launches the pull of new projects. Since July started testing of new beta version of Yandex Maps with original much more detailed maps of Russian cities and satellite images with worldwide coverage. Besides it, Yandex launched Traffic 2.0 Maps project: drivers in dozens of cities across Russia and Ukraine equipped with GPS devices inform each other about current traffic conditions in the real time mode, and create the city’s traffic maps together. The 3th July the company also launched the public beta of Yandex.Video - new service for searching and sharing video content. Now, Yandex users can search videos online and view the most popular video clips.

So, show must go on!

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