Live from BarCamp Baltics 2009: Opera’s Chief Standart Officer about next generation of browsering
Pavel as Marketing, Travel, Events
Фев|8|2009
Opera on BarCamp Baltics 2009 |
Charles McCathieNevile started from Opera’s history. Launched by two guys in 1994, today Opera become one of trendsetters in the world of Browsers.
Mobile web 1- Wap
everybody tried to make web “walk on” mobile, but actually it was special web for mobile - sometimes good, sometimes crappy.. but actually not the same like big Web.
Mobile Web1 - iMode?
Launched i Japan, half of Japanese’s customers used it. The used revenue-share model - webmaster received money from operator when people used such special websites. BUT - customers was limited in their actions, operator launched different hubs and customers could only choose between this hubs and special websites.
Mobile Market
Japan - operator control everything, include launching of new mobile-models.
Europe - more user power. Companies are also powerful (T-mobile, Vodafone), some small - are less
“The iPhone-effect”
-the secret of Apple : it’s expensive, but it is JUST WORKS. + Great Apple marketing
+ the Android effect
What people want
the most important still = Social networking + Mail, Search, Dating
Widgets and Apps
- faster
- more officially
Widgets and standards
Opera platform
- “location by” services
- “access” to your kids
- direct connect to MMS, camera & Internet
- webapps as your front screen
- to launch services “on border”: open for developers & companies
Supercharging the browser
- everybody is going to speed
Opera Mini
- which devices?
-> they use it on PC(!)
So, people use mobile browser …on Desktop!
Facebook, Google
Size Matters
-Mobile is pretty useful, pretty private, dynamic
- now mobile is more for entertainment, but there are thousands of solutions to use it more for research, work
- but desktops still is more comfortable - for writing, for work, for research and mobile - is still just entertainment
- but mobile will be more and more used - for services, for communication, and desktops like other applications will be more and and more destroy and loose market-share the same like TV loose the share comparing with Internet. And the same situation will be with desktop and mobile browsers.
How Opera make money?
- customized “private label” versions of Mini (Vodafone Mini browser)
- revenue-share with SE (Yandex, Google, etc.)
- selling places in bookmarks
Feedback to Charles:
charles AT opera.com
chaarls AT opera.com
tag: barcamplv09
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